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Focus Stories

BeFIT Health Studio 2020

by Jill Cousins

Featured Photo from BeFIT Health Studio 2020

BeFIT Health Studio owners Justin Bedor and Jeremy Cook are so dedicated to their clients, they weren’t going to let something like a global pandemic stop them from doing their jobs. So, when the government mandated that all gyms shut down for three months starting in mid-March, they sprang into action.

Justin and Jeremy, who opened BeFIT in Lake Mary in 2012, began by disinfecting their personal training studio, which was already sparkling clean (“I would eat off the floor here now,” Justin says), and then they started calling their clients and offered them a variety of workout options.

“We were trying to keep our clients active and healthy – no excuses,” Jeremy says. “We had to find a new way of doing business and a new way of thinking, and COVID has forced a lot of businesses to do that.”

Justin, Jeremy, and their personal trainers began designing at-home workouts for clients, giving instructions via Zoom, or packing a duffle bag full of exercise equipment and meeting clients at local parks or their homes. Jeremy and Justin diligently wore their masks and wiped down all their equipment between sessions to ensure that clients were as safe as possible.

When the studio was allowed to reopen in June, Justin and Jeremy made sure to limit occupancy to no more than three clients at a time (half the usual capacity) and sometimes made arrangements for particularly vulnerable clients to have the studio all to themselves.

One of Jeremy’s clients, a 64-year-old woman with a compromised immune system, said BeFIT was the only place she was willing to go during the COVID-19 pandemic.

“Some people are naturally still a little skeptical about going to public places,” Jeremy says, “so I make sure everything we use is wiped down. And if there are multiple clients in the studio, they always work out on opposite sides of the gym. Since we’re not a large [commercial] gym, we can personalize everything and meet all of our clients’ needs.”

Whether working with a BeFIT trainer in the studio or at home, clients can rest assured that they will get an awesome – and safe – workout.

“We’re slowly getting back to the new normal,” Justin says. “Our slogan is Be Fit For Life, whether it’s during COVID or non-COVID times.”

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