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Focus Stories

BioFit Performance

by Jill Cousins

Featured Photo from BioFit Performance

After a brief career as a professional rugby player in London, Kevin Masson embarked on a path to fulfill his dream – to open his very own gym and train professional athletes. Then, about five years ago, his mother made a simple request, and Kevin discovered he had a slightly different passion.

“My mom wanted to be a little bit fitter and healthier and look slimmer, like most people,” says Kevin, now 30, who was working as a strength and conditioning coach for Florida International University in Miami at the time. “So, I wrote a program for her and gave her a nutritional plan, and she did really well. And that’s when my dream changed – a little bit. I thought, ‘What if the general population, like my mom, had the opportunity to train like professional athletes?’”

For Kevin, that was definitely a light-bulb moment. Instead of building a facility where he could train professional athletes, Kevin decided he would provide the level of care and professionalism that athletes enjoy – with access to coaches, nutritionists, doctors, and recovery tools – to anyone who is motivated to live better. That synergy is the innovation behind BioFit Performance, an 11,000-square-foot, state-of-the-art training facility that is expected to open its doors in early March on State Road 426 in Oviedo.

In addition to offering personal training, group training, and top-notch workout facilities, BioFit Performance also allows members to take advantage of an on-site physical therapist, chiropractor, massage therapist, and a nutritionist, all in addition to its coaches. Kevin also plans to continue training college athletes as well as some Orlando City Lions professional soccer players and WWE professional wrestlers.

“I still have the goal of helping athletes,” says Kevin. “The idea is to help them stay healthy and perform better for as long as possible. We also want this to be a synergist facility. All of these professionals are working together under one roof, so        whenever there’s a problem, everyone works together.”

For example, Kevin points out, if members have an injury, they can go to BioFit’s on-site physical therapist, who will treat them and tell the personal trainers about the injury so they can adjust their clients’ workouts.

BioFit has different levels of membership, making personal training more affordable. All members have access to unlimited group exercise classes, all gym equipment, an infrared sauna, cold and hot plunge pools, and compression recovery boots, among other things. Price ranges depend on the number of private and semi-private (1:6 trainer-to-member ratio) training sessions.

All members will have one-on-one direct contact with Kevin or one of his coaches. They are given a basic nutritional plan and put through a functional anatomy test to determine each member’s weaknesses or problems with joints or imbalances.

“We keep that in our notes and in our minds, and our coaches will work toward improving those things,” Kevin says.“Basically, my goal is to make you not only fitter, but healthier and living the optimal life. This is our goal, and this should be the goal of everyone – to perform better and to move better.”

Kevin, whose mother is French and father is Swedish, was born and raised in London. He started playing professional rugby at age 18, but at age 21 he sustained a serious ACL knee injury and retired.

“That made me realize it’s not fun getting beaten up every single day,” Kevin says. “So I decided to call it quits.”
He moved to Miami to attend college and earned both a bachelor’s degree in exercise physiology and a master’s degree in biomechanics.

After two years working with college athletes at FIU, Kevin started planning his dream training facility. He chose to set up shop in Oviedo because it’s a growing, family-oriented community that is in close proximity to the University of Central Florida and the bustling Winter Park area.

Kevin moved to Oviedo in January 2019, and his parents, Nathalie and Alf Andersson, retired and moved here shortly afterward. Kevin’s wife, Meagan Masson, is BioFit Performance’s nutritionist, and Alf, a carpenter, built “everything made out of wood,” Kevin says, including the facility’s shake bar, reception desk, and coffee tables.

“This is a family business, not a multi-million-dollar corporation,” says Kevin. “We’re looking forward to being part of the Oviedo and Winter Springs community and helping the community. We’re very excited.”

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