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Focus Stories


by Shelley Ouellette

Featured Photo from Cottonways

When it comes to women’s clothing, Jennifer Davis is proving comfort and sophistication can go hand-in-hand. As the founder, designer, and manufacturer of the Cottonways brand, she has been blending the two since 2006.

Specializing in handcrafted cotton gauze clothing, Cottonways offers nearly maintenance-free, comfortable fashions that are washer-and-dryer-safe, pre-shrunk, and do not require ironing.

Is this fashion line too good to be true? According to Cottonways fan Gabriela Reinshagen, it’s close to perfection.
“I had honestly never tried anything so comfortable in my entire life,” she says. “I discovered a whole new lifestyle when I realized I do not have to feel squeezed, hurt, or like I can’t move to be able to look great. With my Cottonways, I can look gorgeous and feel great! Once you start wearing Cottonways, you will feel beautiful, free, and confident. It’s truly life changing!”

Central Florida residents can discover the beauty and freedom Cottonways delivers – along with a unique selection of jewelry, hand-painted leather handbags, and novelties – at the brand’s Oviedo retail store at 200 South Central Avenue.

“Not only do we design and manufacture our own Cottonways brand, we are Oviedo family-owned-and-operated,” Jennifer adds. “Once you see, feel, and experience our fabrics and styles – including beautiful one-of-a-kind pieces hand-painted by a local artist – you will discover the comfortable, affordable luxury your wardrobe deserves."

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