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Focus Stories

Park Jewelers 2020

by Kevin Fritz

Featured Photo from Park Jewelers 2020

Family-owned Park Jewelers recognizes the importance of its role in the small-business community. The team at the Lake Mary mainstay understands that it is small businesses that made the area what it is today, and they are proud to play a part in that success.

“We see what a great community we live in because people make it a point to come in and support their local small businesses,” says Sylvie Tsirigotis, who works alongside her husband Tony, his daughter and son Maria and Demetre Tsirigotis, and on-site jeweler Matt Willingham. 

Sylvie says everyone at Park Jewelers deeply appreciates the trust their customers have in them. The staff is also thankful for the influx of new customers, even during challenging times. She says that the best compliments are when a client refers their friends and family to pay a visit to the store.

“Our community and our reputation for unparalleled customer service and a genuine care for our clients are our top priorities,” adds Tony. “Being a family business drives us to always uphold that, and of course working together is another perk.”
Located in Lake Mary’s Park Place plaza at the intersection of International Parkway and State Road 46A, the family (and Matt) greet and treat everyone who comes through the door like part of their family. It’s that one-on-one relationship-building that creates those referrals and customers for life.

“There are many online options, but we truly feel there is no substitute for the in-person experience of shopping, especially for something so personal to the customer as jewelry,” says Tony, who is celebrating his 37th holiday season in the jewelry business this year. “Park Jewelers offers the opportunity to see and try on the jewelry. Our clients can feel confident they are getting the quality and value of what they are purchasing.”

That kind of in-person experience is especially important when couples are searching for the perfect engagement ring. 
“There is no substitute for that,” says Tony. “We love walking through that process with them. We want to take the time to educate them. After all, it is probably the biggest purchase in their lives to date.”

“It’s such a special time in their lives, and we get to be a part of it,” adds Demetre, who holds a Graduate Gemologist degree from the Gemological Institute of America. “Quality is especially hard to determine online, particularly with diamonds.”
Tony says it brings him joy to see a couple smiling and enjoying the process of finding that perfect ring. Plus, it’s a great opportunity to get to know the couple from the beginning of their journey together. He also loves when a husband comes to the store to purchase a 25th wedding anniversary gift.

“We often hear about when the couple first got married, and then they give us advice about how to make it to 25 years of marriage,” Tony laughs. He and Sylvie have been married now for six years.

In addition to a large selection of wedding jewelry, Park Jewelers offers a vast collection of fine jewelry in every style and price point. Customers can find jewelry made in Italy, Bali, Canada, and throughout the United States. The collection ranges from everyday pieces to unique works of art not found elsewhere.  

Most important, Maria explains, is that each piece in the store is handpicked. That’s where the decades of collective experience at Park Jewelers comes into play.  

“Each season, we are so excited when we get in the latest styles from Roberto Coin, Shy Creation, and Fana,” Maria says. “Each line has its own design and style to offer.”

Sylvie adds that Park Jewelers even carries specialty collectors’ items – like designer William Henry’s one-of-a-kind pocketknives made with ancient artifacts – and other men’s jewelry. If you happen to be a cigar smoker, there is a great collection of lighters from ST Dupont. She says it is important to offer options and a variety for everyone’s taste.

“Jewelry is extremely personal, and is cherished with the memories associated with receiving it,” says Sylvie. “We want the experience of purchasing something to be a part of that memory. And we love it when the recipient of the gift comes in just to tell us how much they love it.”

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