In honor of Women’s History Month, Duke Energy is celebrating women-owned businesses in our area. Lake Mary Life publisher, Sheila Kramer, was honored for her amazing success in starting her publishing business 14 years ago.
“I had no experience, but I had a vision.”
– Sheila Kramer, Publisher, Lake Mary Life
Sheila started her business with an idea, $1,500 and more enthusiasm than experience. Today, she is the publisher of Central Florida’s largest lifestyle magazine and owner of two sister publications.
From start to success
In 2003, Central Florida’s population was exploding. But Sheila, previously the publisher of parenting magazines, realized that there were no publications devoted to local businesses, people and events. She was convinced she could fill the void, and the bimonthly Lake Mary Life was born. In the beginning, Sheila handled writing and design, her husband handled the business side and another employee sold advertising.
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From the get-go, Lake Mary Life was a success. The number of pages grew as the community grew. “New businesses were opening up like crazy, so if you wanted to get a message out there, you had to be in Lake Mary Life,” Sheila said.
Sheila attributes the success of Lake Mary Life to the fact it is written for, about and by the people of Seminole County. That, and the expertise of her staff. As Lake Mary Life grew, the company hired talented, experienced people. As Sheila says, “I am so proud to be able to share it with an amazing group of talented people who treat it like their own.”
Words of wisdom
•There has to be a need for what you’re providing. Don’t start just a business because you like what you’re doing.
•Know how to do everyone’s job. As you hire, hire people who do the job better than you can.
•Never expect an employee to do anything that you wouldn’t do.