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Focus Stories

Eat the Frog Fitness

by Jill Cousins

Featured Photo from  Eat the Frog Fitness

“Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of the day.”

Mark Twain is often credited with that quote. To “eat the frog” is to do your most difficult task first thing in the morning before you have time to procrastinate. That’s the concept that drew Lee and Rachel Mitchell to open their first Eat the Frog Fitness franchise in Oviedo. Lee and Rachel live in Winter Springs with their three teenage boys.

One of the founders of Eat the Frog Fitness is Bryan Clay, the former Olympic decathlete who won the gold medal at the 2008 Summer Games in Beijing. Eat the Frog Fitness first opened in Scottsdale, Arizona, and is now opening locations nationwide. The Oviedo location is scheduled to be the first of many Eat the Frog Fitness franchises in Florida. Eat the Frog Fitness has set up a temporary space next to Sprouts Farmers Market in the Alafaya/Mitchell Hammock plaza, and new members are eagerly signing up at the Founder’s rate prior to the grand opening. When the 3,000-square-foot studio opens its doors in October, members will see something they’ve never seen before in the fitness industry.

Eat the Frog Fitness is all about accessibility and flexibility, which is why the studio is open 24/7 with a virtual trainer leading workouts on two massive 13-foot screens, taking members through every step of their customized program. During peak hours, beginning at 4:00 a.m., Eat the Frog will have live coaches leading classes that emphasize strength, cardio, and flexibility. 

The program is low-impact for all fitness levels, and coaches will make modifications depending on members’ specific needs and fitness goals. The studio’s state-of-the-art equipment includes heart-rate monitors, Keiser spin bikes, Concept 2 rowing machines, Alpha sandbags, TRX suspension trainers, and NuBells, which are described as the most modern hand-weights of the 21st century.

“It’s all about the member experience,” says Lee. “We are the only small-group training program that combines the inspired training, cutting-edge tech, and the science of your body for the most advanced workout in the market.”

Visit to learn more or search for them on Facebook.

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