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Focus Stories

LumaDoc Health

by Jill Cousins

Featured Photo from LumaDoc Health

Physicians are known to have notoriously busy schedules. Oftentimes, patients may feel like their doctors are too busy to spend any more than the minimum amount of time with them before moving on to their next patient.

During her 20-plus years as a board-certified family physician, Chris Ellen Ogin, MD, frequently was frustrated by the limited time she was able to spend with each patient. In January 2018, she decided to do something about it by opening LumaDoc Health, a direct primary care (DPC) family medicine practice in Oviedo where quality time spent with patients is Dr. Ogin’s top priority.

“I want to spend time with my patients; I love to practice that way,” says Dr. Ogin, who previously worked with her husband, Matthew Rosen, MD, at Seminole Sports & Family Medicine, which the couple opened in 2000. “Direct primary care allows me to do that. It’s so amazing. It’s like an extension of your family. Honestly, my patients are like family to me.”

DPC is a relatively new model for primary care physicians, designed to cut costs and put patients first. Instead of relying on medical insurance, patients pay a nominal monthly fee. Unlimited office visits are included in the membership fee, and patients can text or call Dr. Ogin or her medical assistant, Cheryl Piland, whenever they have a question or concern.

“Everything I can do in my office is a covered benefit,” explains Dr. Ogin. “Strep tests, urine tests, pregnancy tests, laceration repair – anything I can physically do here that doesn’t require me to send off [a sample] to pathology [is covered].”

Dr. Ogin lives in Winter Springs with her husband of 24 years, son Jacob (a sophomore at Winter Springs High School), and their two dogs and two cats. Daughter Rachel is a sophomore at the University of Florida. Dr. Ogin grew up outside of Buffalo, New York, and went to medical school in Syracuse.

“Direct primary care allows me the opportunity to focus on my patients and their medical concerns,” Dr. Ogin says. “This is why I chose to be a family physician.”


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