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Focus Stories

Pierce Jewelers 2018

by Kevin Fritz

Featured Photo from Pierce Jewelers 2018

Revered for its fine jewelry and impeccable customer service, Lake Mary’s Pierce Jewelers has changed the game again, this time through state-of-the-art technology. With several pieces of modern equipment in the full-service store, customers are the fortunate recipients of even greater service.

“We are growing,” says Jay Ward, an Accredited Jewelry Professional from the Gemological Institute of America. In 2012, Jay joined the team at Pierce Jewelers, reuniting with his best friend of 20 years, Lance Pierce, founder of the burgeoning business. “As we grow, we are continually making additional investments in equipment and inventory so our customers are assured of the best experience possible.”

The addition of a new laser engraver, for example, provides customers precision engravings in a fraction of the time required by traditional methods.

“This machine is not commonly found and has capabilities well beyond typical engraving tools,” Jay says. “Engraving now provides customers with greater options in a fraction of the time compared to hand engraving.”

From large, fun engravings for your favorite beverage cup, to intricate designs for the inside of a delicate ring, Pierce Jewelers offers complete engraving services. For an old-world artisan touch, hand engraving is also available thanks to Lance’s superior skills.

Computer-assisted design (CAD) technology is another tool Lance utilizes to bring designs to life. CAD allows for an extreme level of detail resulting in a superior, heirloom quality piece of custom jewelry. Additionally, the software provides customers with an electronic, animated rendering before their piece is created, allowing full visualization before the purchase is made. This provides Pierce Jewelers customers peace of mind that the vision of the artist matches their desires. 
Additional technology in the workshop is a purpose-built jewelry laser welder, which also saves time and money for customers. The device has the ability to weld metal to metal without the use of solder, creating a much stronger bond. This accuracy also allows repairs to be made without removing precious stones, which saves time, money, and is best for the jewelry. 

Lance is also known for breathing new life into family heirlooms. If grandma’s ring is perhaps a bit dated, Pierce Jewelers has the skill, artistry, and technology to transform it into something modern and cutting-edge.

“That’s something we do a lot,” says Jay. “People want to hold those memories close but also want something they can wear today with confidence. We help them get those sentimental pieces out of the jewelry box and back into the sunshine.”

Technology is wonderful, but it’s nothing without true passion for one’s medium. That passion is what sets Pierce Jewelers apart. Truly a family business, including Lance’s Newfoundland dog Ozzy, Pierce Jewelers enjoys a dedicated customer base and a solid reputation as thoughtful, honest, and solid members of the community. 

Although custom jewelry may be their forte, Pierce Jewelers also carries an extensive inventory of stunning and unique pieces from premier designers like Simon G., A. Jaffe, and Hearts on Fire. Whatever you’re looking for – a bracelet, earrings, pearls, or a jaw-dropping engagement ring – you’re certain to find that special piece at Pierce Jewelers.

“We want to be everyone’s jeweler,” Jay says. “We work diligently every day to earn and keep the trust of our customers. We treat people fairly and honestly, and we make the process fun along the way. That’s what counts.”

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