Luxury automaker Infiniti keeps a very prestigious club, one that recognizes those who work tirelessly to create a magnificent car-buying experience for the customer, from sales to accounting and everywhere in between. Members of this elite group are given the automaker’s Award of Excellence, and Sanford Infiniti has earned the highly exclusive accolade two years running. Out of the brand’s 213 dealerships nationwide, Sanford Infiniti is one of only 28 to receive the award in 2017.
“We’ve earned it two times in only five years,” Sean O’Sullivan, Sanford Infiniti’s executive manager, says of his dealership, which opened in 2012. “It means a lot to us.”
Sean, a 22-year Infiniti veteran, says the award confirms that Sanford Infiniti’s customer base is highly satisfied – and highly loyal – thanks to 49 dedicated employees all working in tandem.
“We have a lot of return business, plus the product itself makes for return business,” says Sean. “Infiniti is all about luxury cars with a sporty ride.”
Sanford Infiniti is the sister dealership of Orlando Infiniti, which opened in 1989 as one of the brand’s first dealerships in the nation. The 30,000-square-foot Sanford location on Rinehart Road was added to meet growing demand.
Of the wide range of vehicles Sanford Infiniti offers, the Q50 coupe is the best-selling car, while the QX50 is the top-selling crossover. For SUV enthusiasts, the luxurious and durable QX60 has a devoted following.
The dealership’s 2018 inventory is now arriving, and Infiniti is also rolling out a new proprietary engine in its popular QX50. The variable compression turbo engine – or VC Turbo, for short – is changing the way future cars will run.
“For 100 years, we have basically used the same type of internal combustion engine,” Sean says. “The new VC Turbo can vary the stroke length of the pistons, which makes the engine more economical and more powerful.
It’s the world’s first.”
Regardless of the car or engine, safety is the highest priority at Infiniti. The automaker was first to introduce lane-departure-prevention and blind-spot-warning systems, features now found in many new cars industry-wide.
At the dealership level, however, Sean stresses that treating customers with respect is the team’s primary objective.
“It’s about earning the customer’s trust as a dealership,” he says. “No smoke and mirrors. We must be transparent. That’s how we build our customer base.”