Roxane Mann holds many titles: Christian, daughter, wife, mother, friend, mentor, spin instructor, and nutritionist, just to name a few. And many Seminole County residents know her as a boutique owner, but the title she humbly holds closest to her heart is philanthropist.
Customers of Lake Mary’s Walk on Water Boutique know they are in for a treat when they step into this trendy fashion and gift emporium. The scent of handmade candles welcomes guests as they enter while the sparkle of beautiful jewelry entertains the eyes, but what customers might not see at first glance is the inspiration behind this retail store and the reason it exists.
Conceived in 2004 by Roxane, a veteran of the retail industry, Walk on Water is a boutique that gives back, but it doesn’t just give back a few dollars a year. A full 85 percent of its profits go back into the community via local charitable organizations.
“We were founded on Christian principles to make a difference in our community,” Roxane says. “Our goal is to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with us.”
Driven by this mission of faith and philanthropy, Roxane has become one of Seminole County’s hardest-working community servants. Her constant outreach has benefited countless charity organizations and local residents including the survivors of domestic violence who utilize the resources provided by SafeHouse of Seminole.
“I was introduced to SafeHouse while helping my son with a school service project,” Roxane recalls. “Today, we are celebrating our 10th year hosting the Friends Helping Friends 5K race, which benefits the women and children who reside there. We are all created for a purpose, and God has equipped each of us with different gifts. One of mine is taking action for those in need. The blessings I experience in return are immeasurable.”
“Roxane’s passion for giving is palpable,” says SafeHouse of Seminole CEO Jeanne Gold. “Over the 10 years we’ve been working with her, she’s never been down. She’s always positive about moving forward, and it doesn’t matter what we need, she will make it happen. Something extraordinary always comes from asking Roxane to be involved. She does it all. She takes it on, she makes it happen, she is total action.”
Primarily featuring give back brands that donate a portion of their proceeds to charitable organizations, Walk on Water also offers customers the opportunity to support a local cause by purchasing a $20 T-shirt-of-the-month.
“Each month, Roxane designs a T-shirt to support a specific local cause,” explains Angie Hayden, Walk on Water’s marketing manager. “One hundred percent of the proceeds go directly to that individual or organization. I have never seen her turn down a need in our community. I can recall times when Roxane would give so much that we prayed for the store to make ends meet, but God has always been faithful to Roxane’s gift of giving. Walk on Water is truly a store of outreach and service.”
That outreach also extends to Walk on Water customers via the WOW Insiders Facebook group, which offers members an inspirational community that highlights faith, fashion, and fitness.
“I started the group this summer as a way to connect the Walk on Water (WOW) community on a personal level,” Roxane says. “This safe space allows us to share life together with all the ups and downs... encouraging each other and sharing our gifts and talents with one another. Posts include fashion trends and sneak peeks, messages of faith, and even some of my favorite recipes and fitness tips. And, of course, we share opportunities to give back to our community.
“God reminds us that it’s not about us,” Roxane adds. “God is not just the starting point of our lives, He is the source of our lives, and it’s through Him we find what we are living for. The greatest joy of all is to use the gifts He’s given us to help those in need.”