Sovera Realty

by Chip Colandreo

For too many buyers and sellers of homes, the real-estate business is a murky land of myth and legend fueled more by bad advice from the friend of a friend than by reliable facts. Sovera Realty is changing the narrative, though, by rewriting the real-estate playbook to put home sellers – not agents – at the center of the Sovera universe. To understand how this one-of-a-kind firm is reinventing real estate, let’s compare some real-estate myths to the facts:

Myth #1: It costs 6% to list your home.

Fact: There has never been a required commission rate. The old 6% model bundled two things into one number: the listing fee, and a payment to the buyer’s agent. Both are negotiable – and both come out of the seller’s pocket.

Why Sovera: There are two ways Sovera protects sellers. First is its fee of only 2.89% for full service, seller-only representation. Second, Sovera professionals negotiate the buyer-agent fees down on the seller’s behalf, trimming an average of 1% off the typical 3% fee. The result: Sovera sellers save an average of $7,000.

Myth #2: My agent represents me

Fact: In the state of Florida, almost all real-estate agents are transaction brokers. This means they are permitted to represent both buyers and sellers, often in the same transaction. Rather than true representation, a broker often becomes more of a facilitator.

Why Sovera: Sovera is one of, if not the only, single-agent fiduciary brokerages in the industry. Sovera only represents sellers. No divided loyalty. No conflicts of interest. Sovera agents are salaried employees and have a legal obligation to represent sellers’ best interests.

Myth #3: It’s not worth putting money into a house before you sell – buyers would rather renovate themselves, and you won’t get that money back.

Fact: Homeowners can experience a 7%-10% increase in value and sell up to 15% faster when proper upgrades and staging are completed prior to marketing their home for sale. 

Why Sovera: Not only do Sovera’s trained professionals know which improvements will deliver the highest ROI, but Sovera can offer up to $50,000 to qualified sellers to make those improvements. There’s no out-of-pocket expense, and sellers pay nothing until closing.

To learn more about how Sovera Realty is revolutionizing real estate for home sellers, and to schedule a free consultation, visit SoveraRealty.com.